#
 
Capabilities 

Digital Marketing

The New rules for marketing heavily employs the internet.  It allows you to reach your customers directly with a campaign that includes audio, video and text.  This ensures that you are reaching your customer with the style of information they are looking for. 

The internet has made the buying process a very Social activity.  Most people will base their buying decisions on reviews or posts on various social platforms written by perfect strangers.  It is critical to manage your online reputation and perceptions.  

Advertising

We help our clients identify the best media to reach their customers and create a message to promote and encourage sales. Once the campaign is developed we negotiate with the media to obtain the best rates.

Direct Marketing 

Reaching customers where they are is often necessary to make sure they hear your message.   

Planning

Planning and research allows our clients to identify their customers, their buying habits and concerns.  This will allow us to develop campaigns that will maximize returns and reduce wasted expenditures. 

Public Relations

Public relations is the cornerstone to all marketing Communications.  The basic definition of public relations is providing good news of company and employee actions, products and services in the hopes of positively influencing your public image and that of your company. This becomes the image of your "Brand".

  

The Pancoast Concern, Ltd.
27 Maple Avenue
Victor, NY 14564
P: 585-924-4570  F: 585-924-2929
Copyright © 2015 The Pancoast Concern, Ltd., All rights reserved 
Member of Rotary International